Author Archive | Tri City Printing

Oh, The Places You’ll Go (In Business)

Congratulations! Today is your day. You're off to Great Places! You're off and away! You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You're on your own. And you know what you know. And YOU are the guy who'll decide where to go. You'll […]

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Top 5 Secrets of Successful Direct Mailers

Savvy marketers know that direct mail offers a cost-effective and potentially profitable marketing method — but in order to work, it must be done right! In fact, some of today's most innovative and creative advertising is sent through the mail, according to Entrepreneur magazine. An effective direct-mail campaign can accomplish several goals, including: Generating leads […]

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Improve Customer Loyalty

It’s far more cost-effective to retain existing customers than it is to attract new ones. Here are a few tips to increase customer retention rates by improving your customer loyalty: Mail personalized thank you cards showing your appreciation for recent purchases or interest in your products and services. Create a customer loyalty program that offers […]

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All Brochures are NOT Created Equal

When it comes to marketing your business, professionally printed brochures are a great way to build credibility, while also telling your story. Here are a few tips to help you create successful, sales-building brochures: Focus on your audience and their needs. List benefits your customers will receive by choosing your product. Design an appealing cover […]

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Building a Strong Foundation

If you sit down with nearly any preschooler, they can probably tell you the story of the three little pigs. According to the story, there once were three pigs. Each set out to build themselves a home. The first built his home out of straw. He was done very quickly because of the material he […]

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Copywriting for Spendthrifts and Penny Pinchers

Neuroeconomics is an emerging field whereby scientists take real-time MRIs of individuals while they make purchases. A study appeared in the journal “Neuron”, which looks at the mental processes that drive economic decision-making. In the study, adults were each given $20 to spend on a series of products that would be shipped to them. The […]

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What Are the Best Day of Week and Time of Day to Send Emails?

Breaking news: The research is in! Three different, definitive sources have published strongly-worded conclusions with ever-snazzier infographics that purport to reveal the best days of the week and times of the day to send your marketing email campaigns. The problem, unfortunately, is that each source has reached completely different conclusions. Mailchimp Best Time: 2pm Best […]

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Scientific American: When It Comes to Reading, Over 200 Studies Find that Human Brains Prefer Paper to Screens

In the November 2013 issue of Scientific American, a lengthy article ran reviewing the science involving studies of reading paper-based vs. screen-based texts. The evidence overwhelmingly indicates the brain prefers reading paper-based texts. Studies over the past 20 years indicate that readers often understand and remember text on paper better than on a screen. Screens […]

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